The Proof team is dedicated and driven we aren’t a 9-5 company we wake up early hit the hay late. we research, we create, we share, we discuss, etc.
For me the team has been key. I knew I had a great product, i mean what can beat Wooden Sunglasses, and idea but I couldn’t have gotten to this point alone. Tanner and Taylor are both hustling and add skills I don’t have and add horsepower that I can’t dedicate or just don’t have. So if it was just me and i didn’t bring them in we would have been a lot smaller for sure.
The product is crazy. It isn’t new. Wood sunglasses are really an old concept. We just do it fresher and more originally than others.
In my mind the product is the most important part of our business. We knew the product would kill it even before we had the market locked down. We have to stay fresh and add new features and products to keep people coming back.